Guess by Marciano Holiday 2012 - Amber Heard Campaign Launch

On a hot summer day, Guess, and Guess by Marciano presented their holiday offerings for the upcoming season.  The event took place in a hazy penthouse in Soho.  The company showed off their party clothes with a chic rooftop barbecue.   

The guest of honor was Amber Heard, star of their Fall 2011 ad campaign.  The starlet unveiled ad images while guests sipped summer cocktails and nibbled on burgers with the hazy city skyline as a backdrop.

The Marciano collection had plenty of highly stylized party frocks.  A variety of treatments embellished each dress.  One was a tank dress featuring all over mirrored embroidery.  Another had soutache embroidery and feathered fringe.  Lace was strategically used to conceal and reveal for maximum seductive qualities.

The regular Guess collection had cozy knits and faux fur collars in sleek silhouettes for women.  For the guys, quilted jackets, corduroy and faux shearling kept them warm.  Flattering jeans completed the look.

It was a little too warm to think about jackets and sweaters, but if you can't beat the heat, join it...