Is it an oxymoron for fashion houses to get involved in Earth Day? It may seem like an industry that promotes consumption and capitalism wouldn't put it high on their priority list, but that is simply not true. Major fashion designers, luxury, trendy and sporty are using their cachet and merchandising skills to help our dear planet.
Designers like Stella McCartney, Proenza Schouler, Vivienne Westwood and Gucci have contributed items for Christie's Bid to Save the Earth auction. The proceeds of which benefit charities that focus on environmental causes. Prizes include lunch with Vera Wang and tickets to the Vanity Fair Oscar party.
Uber-chic department store Barney's has partnered with Loomstate label to create a series of organic cotton inspired by NBC's peacock logo. A percentage of proceeds will benefit the oganization 1% for the Planet as well as the charities involved with the Christie's auction.
Louis Vuitton will celebrate the 40th anniverwary of Earth Day by donating 10% of the day's online purchases to Global Green. The non-profit works with the Green Schools initiative in major cities.
