Merchandised, perpetually wearable, priced appropriately. The traits that make Elie Tahari a commercial success are often the same reasons that the fashion elite don't consider him a respectable designer. Customers are very loyal to the brand. The collections are 'trend-right" and produced very thoughtfully to what the customers want.
One does not hear "innovator" or "trendsetter" associated with the Tahari label. The color palette for Spring 2012 looked like it was picked directly out of the Pantone list handed to them from a trend agency, (sunburst orange, gold, cream, pale blue). Femine, sexy, but nothing too risque that would offend their core audience. Sometimes I wonder if their design meetings are actually focus groups.
You may not find these outfits on a cover of Vogue, but seeing on the backs of tons of successful women in the city seems like the bigger win.
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